Digital Conversations

Saturday, May 8

When good things go Bad

It is time to bid a sad farewell to one of my favorite stores...Torrid. Although they are still in business, their original business model of rockabilly/punk rock/alternative clothes for plus sized women seems to have been revamped to cater to a more.... mainstream population. With a softer more ... girly pink look, and new categories like Club and Career, Torrid.com has turned into every other store ... No more plus sized models (except for one wonderfully airbrushed beauty queen for a cover model) The clothes are now displayed on perfect mannequins ... I always liked the real models, cause you could see how a shirt really fit on a plus sized body... now, the mannequins have flat bellies and perfect boobs... /sigh

So, guess its back to the drawing board. So long Torrid, was nice while it lasted. Maybe someday, someone will start something and stick to it because it was the cause that counted not the [excessive] profit.

p.s. torrid was a successful alternative store before they went mainstream, it was not a change brought about because they were losing money - i can only assume it was to make more.

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